Emeritus Senior Living Announces Partnership with Financial Planning Association® to Provide Seniors with Financial Advice and Peace of Mind - Press Releases

Emeritus Senior Living (NYSE: ESC), a national provider of assisted living care for seniors, today announced a partnership with the Financial Planning Association (FPA®) that will allow its more than 26,500 residents and prospective residents to make an easy connection with CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals within the FPA community who are specially trained and educated in senior-related financial planning and many go through an extensive certification process to earn their CFP credentials. The partnership was formed in order to give Emeritus residents, and seniors considering a move to assisted living, qualified financial counsel and peace of mind during this challenging economic environment.

Emeritus Senior Living's 309 communities will individually schedule local educational seminars based on the feedback and demand from community residents. Each seminar will be hosted by a FPA member and will provide objective, unbiased information, covering issues ranging from retirement planning, budgeting and how to choose a financial planner. "The economic environment has created concern among Americans of all ages, and our residents are no exception," commented Granger Cobb, co-chief executive officer, Emeritus Senior Living. "We formed this partnership with the Financial Planning Association to ensure that our residents and prospective residents can obtain reputable financial planning advice from a trusted expert. We want our residents, and those seniors considering joining the Emeritus family, to feel informed and prepared for their financial future and this partnership offers them an avenue for counsel from the top personal financial planners in the industry."

As part of this partnership, Emeritus Senior Living will provide its residents with Financial Planning Perspectives articles to keep its seniors informed on time sensitive personal finance information, along with access to an "Ask a Planner" e-mail hotline where individuals can ask general financial questions and receive answers from FPA's financial planning experts. Additionally, Emeritus has integrated the FPA's PlannerSearch® to provide residents and prospective residents an easy way to connect with financial planners in their area. After an introduction, all fees are paid by the recipient of the service.

"In these challenging times, we are seeing an increased interest from seniors who are looking for additional advice on managing their finances," commented Marv Tuttle, CAE, chief executive officer, Financial Planning Association. "We look forward to helping Emeritus residents plan for their financial futures by connecting them to trusted advisors."

For more information on Emeritus Senior Living, please contact Liz Brady at liz.brady@icrinc.com

For more information about the Financial Planning Association, please contact Ryanne Enyeart at Ryanne.Enyeart@FPAnet.org

About Emeritus Senior Living

Emeritus Corporation is a national provider of assisted living and Alzheimer's and related dementia care services to seniors. Emeritus is one of the largest and most experienced operators of freestanding assisted living communities located throughout the United States. These communities provide a residential housing alternative for senior citizens who need assistance with the activities of daily living, with an emphasis on personal care services, which provides support to the residents in the aging process. Emeritus currently operates 309 communities in 36 states representing capacity for approximately 27,200 units and approximately 32,400 residents. Our common stock is traded on the New York Stock Exchange under the symbol ESC, and our home page can be found on the Internet at www.emeritus.com.

About Financial Planning Association

The Financial Planning Association (FPA) is the leadership and advocacy organization connecting those who provide, support and benefit from professional financial planning. FPA demonstrates and supports a professional commitment to education and a client-centered financial planning process.

Based in Denver, Colo., FPA has 98 chapters throughout the country representing more than 28,500 members involved in all facets of providing financial planning services. Working in alliance with academic leaders, legislative and regulatory bodies, financial services firms and consumer interest organizations, FPA is the community that fosters the value of financial planning and advances the financial planning profession.

For more information about FPA, visit www.FPAforFinancialPlanning.org or call 800.322.4237.

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