Emeritus Launches “A Lifetime of Love” Contest on Facebook - Press Releases

In honor of Valentine’s Day, Emeritus Senior Living, a national provider of assisted living and Alzheimer's and related dementia care services to seniors, announced today that it is holding a Facebook contest that encourages fans to share personal and family love stories.

Emeritus’ “Lifetime of Love” contest will give fans the opportunity to share their own love stories, or family love stories that have been passed down from parents and grandparents. Fans are encouraged to post their love stories as comments to the “Valentines Day Contest” tab on the Emeritus Senior Living Facebook page. One grand prize winner will receive a $500 American Express gift card. Twenty additional winners will receive a $100 American Express gift card. All winners will be announced via Facebook on February 15th, 2010.

The inspiration behind the Emeritus “Lifetime of Love” contest comes from sharing the personal stories and journeys of many of the residents who live at its 316 communities across the country. Among the residents who have shared their heartwarming love stories with Emeritus are four Garden Grove, CA couples who are scheduled to renew their wedding vows at Emeritus at Garden Manor community in a group ceremony on February 12th, 2010.

How to Win

Legal residents of the United States who are 18 years of age or older and are registered Facebook users can enter to win. Participants must visit the Emeritus Senior Living Facebook page, and post their love story as a comment to the “Valentine’s Day Contest” tab. A panel from Emeritus will determine the winner based on the merit of the story and its romantic appeal. Fans may enter as many times as they wish.

For the official contest rules, please visit:http://www.emeritus.com.

About Emeritus Senior Living

Emeritus Corporation is a national provider of assisted living and Alzheimer's and related dementia care services to seniors. Emeritus is one of the largest and most experienced operators of freestanding assisted living communities located throughout the United States. These communities provide a residential housing alternative for senior citizens who need assistance with the activities of daily living, with an emphasis on personal care services, which provides support to the residents in the aging process. Emeritus currently operates 309 communities in 36 states representing capacity for approximately 27,200 units and approximately 32,400 residents. Our common stock is traded on the New York Stock Exchange under the symbol ESC, and our home page can be found on the Internet at www.emeritus.com.

Forward Looking Statements

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: A number of the matters and subject areas discussed in this report that are not historical or current facts deal with potential future circumstances, operations, and prospects. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and also may materially differ from our actual future experience as a result of such factors as: the effects of competition and economic conditions on the occupancy levels in our communities; our ability under current market conditions to maintain and increase our resident charges in accordance with our rate enhancement programs without adversely affecting occupancy levels; increases in interest costs as a result of re-financings; our ability to control community operation expenses, including insurance and utility costs, without adversely affecting the level of occupancy and the level of resident charges; our ability to generate cash flow sufficient to service our debt and other fixed payment requirements; our ability to find sources of financing and capital on satisfactory terms to meet our cash requirements to the extent that they are not met by operation; and uncertainties related to professional liability claims. We have attempted to identify, in context, certain of the factors that we currently believe may cause actual future experience and results to differ from our current expectations regarding the relevant matter or subject area. These and other risks and uncertainties are detailed in our reports filed with the Securities and Exchange Commission, including "Item 1A. Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2008.

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