Emeritus Corporation Launches Ask the Expert - Press Releases

Emeritus Corporation, a national provider of assisted living and Alzheimer's and related dementia care services to seniors, has launched Ask the Expert, an online resource center that will connect seniors and their loved ones with eldercare experts who can provide guidance and answers on senior care questions.

Ask the Expert allows concerned caregivers to reach out for assistance either through a phone call or by submitting questions via email. Emeritus has created “A Call for Care” through a partnership with Aging with Grace, an eldercare management company that specializes in helping families deal with senior issues. Experts can provide guidance on topics ranging from Medicare and insurance plans to recommendations on all the eldercare services and options available to seniors today.

Additionally, Emeritus has partnered with Dr. Vicki Rackner, M.D., a noted author and expert in doctor-patient relations and caregiver stress. Dr. Vicki will respond to questions within 24 hours by posting answers on the Ask the Expert section of the Emeritus website pertaining to health, wellness, caregiver stress, or other senior care issues.

“Caring for a loved one can be an incredibly rewarding experience, though it can also be an extremely challenging task without qualified resources to help guide your decision making,” commented Granger Cobb, president and Co-CEO of Emeritus Corporation. “By creating Ask the Expert, we hope to connect those seeking answers or guidance with professionals who specialize in eldercare and caregiver issues. We are pleased to have partnered with such seasoned professionals and look forward to working together to provide a valuable resource for seniors and their caregivers in need.”

Interested seniors and caregivers can reach these experts by viewing Ask the Expert or by calling 1-888-657-5598.

About Emeritus Senior Living

Emeritus Corporation is a national provider of assisted living and Alzheimer's and related dementia care services to seniors. Emeritus is one of the largest and most experienced operators of freestanding assisted living communities located throughout the United States. These communities provide a residential housing alternative for senior citizens who need assistance with the activities of daily living, with an emphasis on personal care services, which provides support to the residents in the aging process. Emeritus currently operates 309 communities in 36 states representing capacity for approximately 27,200 units and approximately 32,400 residents. Our common stock is traded on the New York Stock Exchange under the symbol ESC, and our home page can be found on the Internet at www.emeritus.com.

Forward Looking Statements

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: A number of the matters and subject areas discussed in this report that are not historical or current facts deal with potential future circumstances, operations, and prospects. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and also may materially differ from our actual future experience as a result of such factors as: the effects of competition and economic conditions on the occupancy levels in our communities; our ability under current market conditions to maintain and increase our resident charges in accordance with our rate enhancement programs without adversely affecting occupancy levels; increases in interest costs as a result of re-financings; our ability to control community operation expenses, including insurance and utility costs, without adversely affecting the level of occupancy and the level of resident charges; our ability to generate cash flow sufficient to service our debt and other fixed payment requirements; our ability to find sources of financing and capital on satisfactory terms to meet our cash requirements to the extent that they are not met by operation; and uncertainties related to professional liability claims. We have attempted to identify, in context, certain of the factors that we currently believe may cause actual future experience and results to differ from our current expectations regarding the relevant matter or subject area. These and other risks and uncertainties are detailed in our reports filed with the Securities and Exchange Commission, including "Item 1A. Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2008.

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