Emeritus Senior Living Partners with Fit Brains to Further Develop Brain Health Lifestyle

Emeritus Senior Living (NYSE: ESC), a national provider of assisted living and Alzheimer's and related dementia care services to seniors, has partnered with Fit Brains, an online gaming site that offers visitors a variety of games developed to improve brain health, which is an area of focus for Emeritus Senior Living. The Fit Brains games, which are offered on the Emeritus website, were developed by brain health experts and proven to improve brain function while targeting the five major cognitive brain functions – memory, concentration, language, executive functions and visual-spatial skills.

"We have recently made a commitment to fostering a brain healthy lifestyle at our communities and in our offices and believe that by adding games we can help to make brain health fun and easy, in order to encourage individuals to incorporate brain health activities into their everyday lives,” commented Jayne Sallerson, Executive Vice President of Sales and Marketing for Emeritus Senior Living. “By adding brain health games to our website, we are reminding our residents, their families, our employees, and all of our site visitors about the importance of brain health and providing an additional tool that will allow people of all ages to keep their brains fit and healthy.”

Emeritus introduced the Brain Health Lifestyle in April 2010 with a goal of stimulating the brain on a daily basis in five key areas: physical fitness, mental stimulation, socialization, nutrition and spirituality. Emeritus is placing an emphasis on brain health education and will be teaching its communities how to incorporate the Brain Health Lifestyle into the daily lives of its employees, residents and their families.

Dr. Paul Nussbaum is Emeritus’ Director of Brain Health and is a nationally recognized neuropsychologist who specializes in healthy aging. He is also the founder of Fit Brains.

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About Emeritus Senior Living

Emeritus Corporation is a national provider of assisted living and Alzheimer's and related dementia care services to seniors. Emeritus is one of the largest and most experienced operators of freestanding assisted living communities located throughout the United States. These communities provide a residential housing alternative for senior citizens who need assistance with the activities of daily living, with an emphasis on personal care services, which provides support to the residents in the aging process. Emeritus currently operates 320 communities in 36 states representing capacity for approximately 28,100 units and approximately 33,400 residents. Our common stock is traded on the New York Stock Exchange under the symbol ESC, and our home page can be found on the Internet at www.emeritus.com.

Forward Looking Statements

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: A number of the matters and subject areas discussed in this report that are not historical or current facts deal with potential future circumstances, operations, and prospects. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and also may materially differ from our actual future experience as a result of such factors as: the effects of competition and economic conditions on the occupancy levels in our communities; our ability under current market conditions to maintain and increase our resident charges in accordance with our rate enhancement programs without adversely affecting occupancy levels; increases in interest costs as a result of re-financings; our ability to control community operation expenses, including insurance and utility costs, without adversely affecting the level of occupancy and the level of resident charges; our ability to generate cash flow sufficient to service our debt and other fixed payment requirements; our ability to find sources of financing and capital on satisfactory terms to meet our cash requirements to the extent that they are not met by operation; and uncertainties related to professional liability claims. We have attempted to identify, in context, certain of the factors that we currently believe may cause actual future experience and results to differ from our current expectations regarding the relevant matter or subject area. These and other risks and uncertainties are detailed in our reports filed with the Securities and Exchange Commission, including "Item 1A. Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2008.

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