Emeritus Names Executive Officers

Seattle, WA - Emeritus Corporation (NYSE: ESC), a national provider of assisted living and Alzheimer’s care services to seniors, today announced that on April 1, 2010, the Company's board of directors promoted three individuals to the position of Executive Vice President.

Mr. Granger Cobb, President and Co-CEO, stated, "We are delighted to announce the promotions of these key employees to executive positions within the Company. The contributions of these individuals over many years have been instrumental to Emeritus’ success as a leader in the senior living industry, and we look forward to their continued contributions in moving the Company forward to even greater heights."

James Christopher ("Chris") Hyatt was appointed to Executive Vice President—Operations and Chief Operating Officer. Mr. Hyatt joined Emeritus in 1998 and was a Regional and Divisional Director of Operations until promoted to Vice President—Operations for the Southeast Division in May 2007 and to Senior Vice President—Operations in July 2009. Mr. Hyatt worked in the acute care industry for seven years and has a total of 17 years of experience in the healthcare industry.

Budgie Amparo was appointed to Executive Vice President—Quality Service and Risk Management. Mr. Amparo joined Emeritus in September 2007 upon the completion of the Summerville acquisition and has served as the Company's Senior Vice President—Quality and Risk Management since that time. He also served as Vice President of Quality and Risk Management for Summerville from 2002 until 2007. Mr. Amparo is a registered nurse with a master's degree in nursing, and has 22 years of combined healthcare experience in nursing education, acute care, skilled nursing, and assisted living.

Jayne Sallerson was appointed to Executive Vice President—Marketing, Sales and Communications. Ms. Sallerson served as the Company's Senior Vice President—Marketing since September 2008. She joined Emeritus as Vice President of Marketing in September 2007, upon completion of the Summerville acquisition. Ms. Sallerson served as Vice President of Sales and Marketing for Summerville from 2003 to 2007 after having served as a Regional Director of Sales and Marketing for Summerville from 2000 to 2003. Ms. Sallerson has 25 years of sales and marketing experience in the healthcare and senior industry.