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The Emeritus Brain Health Lifestyle

"Our Commitment to Employees, Residents and their Families"

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About Emeritus Brain Health Lifestyle

At Emeritus, our enthusiastic commitment to improving brain health in our residents, their families, and our staff members, is reflected in our choice of Director of Brain Health, Dr. Paul Nussbaum

Dr Nussbaum is a nationally known clinical neuropsychologist who specializes in healthy aging. Specifically, his specialty is the human brain, brain-behavior relations, diseases of the brain, and brain health promotion.

In our communities and offices, we believe it is as important to maintain a healthy brain as it is to maintain a healthy body. As a leader in brain health development, we are committed to educating and incorporating healthy brain activities throughout the organization.

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Check out Dr. Nussbaum's new book - Save Your Brain!

Available to purchase in major bookstores and online.

Order online by clicking here!

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Brain Health Blog

Tips and advice for Brain Fitness and a Healthy Lifestyle – by Dr. Paul Nussbaum



Teens, Texting, and Addiction

August 28th, 2010 by Dr. Paul Nussbaum

A new study indicates teenagers are becoming addicted to texting, not unlike other addictions. The behavior of texting occurs while walking, sitting, riding in a vehicle, eating, on vacation, reading, etc. Teenagers seem to have a need to text. Statistics indicate 80 percent of all 15-18 year-olds own a cell phone and the rate of texting have increased significantly 600% in three years. The average teen sends 3,000 texts a month.

Texting may be quite similar to a drug that affects the dopaminergic or pleasure/reward system of the brain. Indeed, neuroimaging studies have demonstrated the same brain areas are stimulated with texting and using heroin.

Potential warning signs for texting addiction include losing track of time because of excessive texting, neglecting eating and sleeping, having a constant drive or need to text, lying or manipulative behavior to text, forgetting responsibilities because of texting, and adverse behavior or emotional reaction when not able to text.

Young brains are developing, particularly in the frontal lobes important to decision making, control of impulses, and attention. Excessive texting may be negatively affecting development of these regions critical to the developing brain.

Parents and teens might wish to consider moderation and conscious monitoring of the texting behavior and those emotions/drives that are related to texting. Moderation is always a good rule to follow and parents can structure the time for texting to limit the risk of addiction.


Recent Stories

Brain Fatigue and Need for Rest

August 27, 2010

Animal research has consistently shown that too much stimulation can retard development of the brain. Human research has shown a relationship between chronic stress and structural changes in the hippocampus and in memory function... Read More..


Back to School Tips for Brain Health in the Home

August 16, 2010

Summer vacation for the millions of children around the world is coming to an end and soon school will begin. For some children this is exciting news while others do not want to hear it! Read More..


Insulin and Alzheimer’s Disease

July 27, 2010

New research suggests insulin administered by spray directly through the nose might benefit Alzheimer’s patients (AD). Read More..


I am Worried About My Forgetfulness…What do I do?

July 19, 2010

Sometimes referred to as a dementia assessment, this approach will help to clarify the presence of a memory problem, the severity of the deficit, and to a large degree the cause of the memory problem. Read More..


Physical Exercise and Brain Health

July 8, 2010

We have known for some time that mobility and indeed physical activity relates to brain health promotion. Studies indicate a relationship between aerobic exercise and enhanced cognition, learning... Read More..


An Update on Alzheimer’s Disease

June 28, 2010 by Dr. Paul Nussbaum

Dr. Paul Nussbaum updates readers on the leading progressive form of dementia in the United States. Read More..


A few Health Benefits of Chocolate Milk

June 1, 2010 by Dr. Paul Nussbaum

Dr. Paul Nussbaum explains the benefits and four reasons why chocolate milk can help us lose our belly fat: Read More..


Fit Brains

May 28, 2010 by Dr. Paul Nussbaum

Read More..


Children, Pets, and a Smile

May 25, 2010 by Dr. Paul Nussbaum

Dr. Nussbaum explains the benefit of having a pet or children around to promote a sense of happiness. Read More..



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